Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. (JackMyers.com)

Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. (Electronic Retailer Blog)

Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. (Maritz)