Glossary entry (derived from question below)
Swedish term or phrase:
A och Ö
English translation:
vital/essential
Added to glossary by
Patricia Nilsson
Nov 11, 2012 19:48
11 yrs ago
Swedish term
A och Ö
Swedish to English
Marketing
Business/Commerce (general)
Another kind of idiom
Kunden vill inte ha "alpha and omega" utan vill framföra vikten av "Gathering support", se nedan:
Gathering support is the alpha and omega in all processes of creating groups and developing them.
Ideas?
Thx again!
Gathering support is the alpha and omega in all processes of creating groups and developing them.
Ideas?
Thx again!
Proposed translations
(English)
| 3 | vital/essential |
Deane Goltermann
|
| 5 | the most important aspect |
KateK
|
| 4 | be all and end all |
JaneD
|
| 3 | A to Z |
Helen Johnson
|
| 2 | gold standard |
Yvonne Tapper-Gardzina
|
Proposed translations
1 hr
Deane Goltermann
Sweden
Sweden
Native in Swedish
&
English
Specializes in field
Sweden
Easy reading - Good writing
Native in: English 
, Swedish
Works in: Swedish to English
Related KudoZ points
:
83
Selected
vital/essential
Alpha and omega is certainly way too dramatic for straight business talk. And basically, I think, any idiom like this in Eng really has no place in a business report.
I just used these in a report for Svenskt Näringsliv. Several interviews of senior types and two (over)used this idom.
Be all and end all is accurate, but still overly dramatic (and wordy) for something like this, in my opinion.
I just used these in a report for Svenskt Näringsliv. Several interviews of senior types and two (over)used this idom.
Be all and end all is accurate, but still overly dramatic (and wordy) for something like this, in my opinion.
4 KudoZ points awarded for this answer.
Comment: "The customer preferred this. Thank you."
1 min
be all and end all
is what I usually use for A och Ö
6 hrs
Yvonne Tapper-Gardzina
United States
United States
Native in Swedish
&
English
United States
Swe-Eng & Eng-Swe translations
Native in: English (Variant: US) , Swedish
Works in: Swedish to English, English to Swedish
gold standard
Emphasizes gathering support.
Example sentence:
Gathering support is the gold standard in all processes...
Reference:
20 hrs
the most important aspect
The client wants to emphasize the importance of gathering information in order to reach the end goal.
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Note added at 21 hrs (2012-11-12 16:49:34 GMT)
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Gathering support, rather, is what the client is emphasizing. It is the most important aspect of this process.
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Note added at 21 hrs (2012-11-12 16:49:34 GMT)
--------------------------------------------------
Gathering support, rather, is what the client is emphasizing. It is the most important aspect of this process.
3 days 20 hrs
Helen Johnson
United Kingdom
United Kingdom
Native in English
United Kingdom
Taught MA translation at Uni of Surrey
Native in: English 
Works in: Swedish to English, Danish to English, Norwegian to English
Related KudoZ points
:
7
A to Z
Isn't it just the A to Z of.... or is this something different?
Discussion