Freelance Translator Sales and Marketing Workshop
Course summary
Description This workshop uses tutor-led instruction. It takes a very practical look at what you, as a freelance translator, interpreter or subtitler, can do to promote your services and will help you to decide upon the: • methods of promotion that suit your: o personality o ambition o skills o budget o subject, industry and areas of specialism o level of commitment o working style • advantages and disadvantages of dealing with translation companies and direct clients • mix of agency and direct clients that is right for you • pricing model that maximises your chargeable rates • type of business and clients you want to work with • way you position yourself and how to price translation tools such as translation memory The workshop will look at underlying sales and marketing techniques such as: • Web sites, search engine optimisation and on-line presence • Direct mail • Cold-calling • Asking and answering difficult ‘sales’ related questions • Pricing strategies and negotiation • Service mix, features, advantages and benefits, and USBs - Unique Selling Benefits What will I get out of it? The opportunity to: • learn new promotional techniques or improve existing ones • discuss all these issues and more with your peers, in a structured but informal manner whilst developing your own business strategy What’s included? • Tutor-led instruction, exercises, and quick quizzes. • Workshop notes (as a PDF) and certificate • Access to webinar video. Registration and payment information Click to expand Price for the complete 6 hour webinar (three sessions of 2 hours each). Student members: 75 USD Members: 85USD Users: 90 USD Payment can be done online with credit card, paypal moneybookers or wire transfer. Please click on the buy button on the right to purchase your spot. Also, for some countries, local payment will be available, see Local payment option for training sessions for more information. All sessions will be recorded. If you are interested in the webinar and cannot attend a session in one of these days, please write to [email protected] System requirements Click to expand For PC-based Users • Required: Windows® 2000, XP, 2003 Server or Vista • Required: Internet Explorer® 6.0 or newer, or Mozilla® Firefox® 2.0 or newer (JavaScript™ and Java™ enabled) • Internet Connection Required: Cable modem, DSL or better recommended • Recommended: Minimum of Pentium® class 1GHz CPU with 512 MB of RAM (2 GB of RAM for Windows Vista) For Mac®-based Users • Required: Mac OS® X 10.4 (Tiger®) or later • Required: Safari™ 3.0 or newer, Firefox® 2.0 or newer; (JavaScript™ and Java™ enabled) • Internet Connection Required: Cable modem, DSL or better recommended • Required: PowerPC G4/G5 or Intel processor, 512 MB of RAM or better To Use VoIP (mic & speakers) • Required: Fast Internet connection (384 kbps or more recommended) • Required: Microphone and speakers (USB headset recommended) Please click here to test your connectivity before the webinar. Created by Doug Lawrence View feedback | View all courses General discussions on this training
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