Mar 17, 2006 15:10
18 yrs ago
15 viewers *
German term

Referenz

German to English Marketing Marketing
Immer wenn [company] in Österreich (oder Deutschland oder Schweiz) eine neue tolle Referenz umgesetzt hat, könnte ein ganz besonderer Wunschkunde zur Eröffnung eingeladen werden.

I can't find the correct BE expression for this word. It crops up dozens of times in my text about outdoor decorative illuminations. It seems to imply "past assignments" or "track record", but I'm not happy with either. Does anyone have a good solution? Thanks

Discussion

Lisa Davey (asker) Mar 17, 2006:
@Francis: It comes a little out of the blue, but I think it must mean "the grand switching on ceremony" of the Christmas lights. Their idea seems to be to invite a prestigious prospective customer to the ceremony to persuade him/her to buy their product for their town.
Francis Lee (X) Mar 17, 2006:
Do we know what the "zur Eröffnung" is referring to?

Proposed translations

+2
5 mins
Selected

project

might that work for you?
Peer comment(s):

agree Francis Lee (X) : high-profile project? (not sure myself, either)
15 mins
Thanks Francis, maybe also simply successful, but high-profile sounds fine
agree Susan Keller : lots of "reference projects" on the web, but mostly of German or Austrian origin!
6 hrs
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4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
10 mins

"has successfully completed an assignment for a newly referred client"

That's tricky, paraphrasing is the best I could do.
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1 hr

credential

If and only when a company in austria, germany or switzerland has an excellent credential, a desired customer can be invited for the opening ceremony.
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