Englisch > Deutsch Wirtschaft/Finanzwesen Marketing/Marktforschung

Kontext: Leitfaden zur Durchführung eines Workshops in einem Pharmakonzern. Teilnehmer: Verkaufsvertreter. Ziel: Entwicklung von Strategien zu Steigerung des Verkaufsergebnisses. Mir hängt dieser Text schon zum Hals raus... Hat jemand eine bessere Idee als “zwingende Gründe“ oder einfach nur „Motivation“?

Before facilitating this workshop reconnect to your own personal **Compelling WHY**, created during the workshop certification. Think about what the participants will get from this workshop in terms of business and personal outcomes. Begin with high energy, and model the thinking and actions of Will to Win throughout the workshop.

Develop your **Compelling Why**; Create Beliefs to Support It

After each person has answered the questions, complete your **Compelling Why** statement and include two empowering beliefs to support you in accomplishing your goal.

Invite participants, once they have crafted their **Compelling Why** to walk around the room and share it with five others.

Now that we have a **Compelling Why** we will look deeper into this idea of focusing on our goal and what we control.

You can use Reframing when you didn’t Pivot in the moment and now you are in the thick of negative emotion, and not connected to your **Compelling Why** or your Will to Win.

As a team identify the following:
What did the representative do in each quadrant of the Coaching for Impact model?
What might be this representative’s **Compelling Why**? When and how did the representative use the Pivoting technique? When and how did the representative use the Reframe?