I don't think it appears as a whole!

أو: العلاقة بين الإتصالات "التسويقية" في وقت الأزمات وبين التأثير السلبي الشديد لعدم وضع الحلول السريعة للمشكلات عند مواجهة تلك الأزمات

"In some cases, the board of directors or administrative staff were aware of system weaknesses but hadn't thought of the marketing communications/bottom-line impact of failure to quickly correct the problems". http://www.bernsteincrisismanagement.com/docs/respond_to_cri...

These are the key sentences in the text: "Marketing's routine function is to build the value of the business.
Marketing's crisis communications function is to preserve the value of the business".

The phrase in your question means: The directors although aware of the existence of weak points in the system, are less aware of the relationship between preparing a communication plan for crisis times (calling the stakeholders and informing them of the real situation to preserve the image of the organization), and the disastrous effect the crisis could have if a plan had not been created to face this disaster and fix it.

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