Oct 11, 2008 15:42
15 yrs ago
1 viewer *
German term
Kundennähe des Leistungsangebots
German to English
Bus/Financial
Marketing
From a case study in a Business text book relating to the activities of the field sales force of a fictional company:
"Eine Kundenumfrage hat gezeigt, dass die Qualität der Dimension "Kundennähe des Leistungsangebotes" verbesserungswürdig ist" .
Doe this mean literally the "proximity" of the services to the customer, or the "relevance" of the services.. or something else?
TIA!
"Eine Kundenumfrage hat gezeigt, dass die Qualität der Dimension "Kundennähe des Leistungsangebotes" verbesserungswürdig ist" .
Doe this mean literally the "proximity" of the services to the customer, or the "relevance" of the services.. or something else?
TIA!
Proposed translations
(English)
Proposed translations
2 hrs
Paul Cohen
Greenland
Greenland
Native in English
Works in field
Greenland
Will work for blubber
Native in: English 
Works in: German to English, French to English, Danish to English
Related KudoZ points
:
75
Selected
the range of services could be more in tune with the needs of clients
"A customer survey revealed that the range of services could be more in tune with the needs of clients.”
Since the services are, by definition, all provided directly on location, the word "Kundennähe" does not appear to mean "customer proximity" here, which is another common translation for this German buzz word. (A common example of “customer proximity” would be an automotive supplier that is located directly adjacent to a car assembly plant.)
As other answerers have pointed out, the use of Kundennähe here conveys the idea of meeting customers' needs, focusing on customers' needs, being in tune with customers' needs, targeting customers' needs, etc.
Whatever solution you choose, I’d strongly recommend that you verbalize the structure.
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Note added at 2 hrs (2008-10-11 17:55:58 GMT)
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Or perhaps "...the range of services offered..."
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Note added at 19 hrs (2008-10-12 11:12:56 GMT)
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..."needs to be"...
Since the services are, by definition, all provided directly on location, the word "Kundennähe" does not appear to mean "customer proximity" here, which is another common translation for this German buzz word. (A common example of “customer proximity” would be an automotive supplier that is located directly adjacent to a car assembly plant.)
As other answerers have pointed out, the use of Kundennähe here conveys the idea of meeting customers' needs, focusing on customers' needs, being in tune with customers' needs, targeting customers' needs, etc.
Whatever solution you choose, I’d strongly recommend that you verbalize the structure.
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Note added at 2 hrs (2008-10-11 17:55:58 GMT)
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Or perhaps "...the range of services offered..."
--------------------------------------------------
Note added at 19 hrs (2008-10-12 11:12:56 GMT)
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..."needs to be"...
4 KudoZ points awarded for this answer.
Comment: "Thanks Paul and everyone for your suggestions - I think a verbalisaation like this works best."
+1
7 mins
local presence
I would go with local presence for Kundennaehe. Customer accessibility could also work, but I think local presence is more elegant.
+5
26 mins
Kim Metzger
Mexico
Mexico
Native in English
Mexico
Committed to Quality and Service
Native in: English (Variant: US)
Works in: German to English
Related KudoZ points
:
215
customer focus
Kundennähe - close customer relations, customer bonding, customer care, customer closeness, customer confidence, customer contact, customer focus, customer proximity, customer reach
http://www.websters-online-dictionary.org/translation/German...
A customer survey showed that the quality of the "customer focus of services offered" dimension is in need of improvement.
I realize that "customer focus of services offered" is quite clumsy and in need of improvement, but I think it's in the right direction.
http://www.websters-online-dictionary.org/translation/German...
A customer survey showed that the quality of the "customer focus of services offered" dimension is in need of improvement.
I realize that "customer focus of services offered" is quite clumsy and in need of improvement, but I think it's in the right direction.
Peer comment(s):
| agree |
aruna yallapragada
: How about customer orientation of service?
13 mins
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Customer orientation is good, too, but "des Leistungsangebots" is tricky.
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| agree |
babli
: agree
1 hr
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| agree |
Amphyon
3 hrs
|
| agree |
Harald Moelzer (medical-translator)
19 hrs
|
| agree |
Nandini Vivek
20 hrs
|
+4
1 hr
interpr8er
Native in German
&
English
Works in field
bilingual, bi-cultural, thorough
Native in: English 
, German
Works in: German to English, English to German
proximity to customer (needs)
http://209.85.135.104/search?q=cache:ge2ZSeN-tHgJ:www.celera...
more in the sense of understanding and meeting the customer's needs, ensuring customer satisfaction or delight by providing him/her with everything he/she needs, whenever and wherever he/she needs it.
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Note added at 2 hrs (2008-10-11 18:10:11 GMT)
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The company needs to place more emphasis (or be more focused) on ensuring proximity to customer(s) needs.
more in the sense of understanding and meeting the customer's needs, ensuring customer satisfaction or delight by providing him/her with everything he/she needs, whenever and wherever he/she needs it.
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Note added at 2 hrs (2008-10-11 18:10:11 GMT)
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The company needs to place more emphasis (or be more focused) on ensuring proximity to customer(s) needs.
Peer comment(s):
| agree |
Wolfgang Laudemann
6 mins
|
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danke, Wolfgang L!
|
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| agree |
Stephen Sadie
1 hr
|
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thank you, Stephen!
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| agree |
Inge Meinzer
: without parenthesis
5 hrs
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yes, thank you, fineynegoddess!
|
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| agree |
Harald Moelzer (medical-translator)
1 day 12 hrs
|
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danke, Harald!
|
+1
2 hrs
client centricity (client-centric)
"... reveals that the company needs to improve client centricity in its range of services."
or "take a more client-centric" approach...
Agree with earlier comments that the notion relates to "bonding", "relationships", etc., and as such expresses an emotive element -- not physical proximity.
or "take a more client-centric" approach...
Agree with earlier comments that the notion relates to "bonding", "relationships", etc., and as such expresses an emotive element -- not physical proximity.
Peer comment(s):
| neutral |
Paul Cohen
: A great buzz word, Rob! I like it. The only question is whether a customer survey would use this kind of jargon. Would the firm ask its customers to rate the "client centricity of its range of services"? That kind of lingo might alienate some folks, oder?
16 hrs
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I agree that a customer survey would not use this jargon, but an internal marketing unit certainly would, as would a case study in a business text book. I'm the first guy to roll my eyes at "going forward" and "incentivize" too, believe me.
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| agree |
Harald Moelzer (medical-translator)
16 hrs
|
+1
3 hrs
Maureen Millington-Brodie
United Kingdom
United Kingdom
Native in English
United Kingdom
33 years of experience
Native in: English
Works in: Arabic to English, German to English
Related KudoZ points
:
12
the extent to which we meet customer requirements
this is what occurred to me
Discussion
Die wesentlichen Aufgaben des technisch und verkäuferisch geschulten Außendienstes bestehen darin, die Kunden vor Ort individuell in Fragen der Renovierung zu beraten und gleichzeitig über Produktinnovationen der „XXX AG“ zu informieren.