Apr 22, 2010 10:52
14 yrs ago
3 viewers *
English term
OTS for the brands
English to Arabic
Marketing
Marketing
Formulated, directed and coordinated marketing activities to promote products, worked with advertising/ promotion managers, led the production of TVC’s and maximized reach (GRPs) and OTS for the brands.
Proposed translations
(Arabic)
| 5 +1 | فرصة رؤية العلامات التجارية (أو الماركات) |
TargamaT team
|
| 4 +1 | متوسط فرص المشاهدة |
Nadia Ayoub
|
Change log
Apr 22, 2010 10:52: changed "Kudoz queue" from "In queue" to "Public"
Proposed translations
+1
4 mins
TargamaT team
France
France
Native in Arabic
Works in field
France
Arabic professional content & beyond...
Native in: Arabic (Variant: Standard-Arabian (MSA)) 
, French (Variant: Standard-France)
Works in: English to Arabic, French to Arabic, German to Arabic, and 6 more.
Related KudoZ points
:
311
فرصة رؤية العلامات التجارية (أو الماركات)
OTS= Opportunity to see
Reference:
+1
6 mins
Nadia Ayoub
Egypt
Egypt
Native in Arabic
Specializes in field
Egypt
Never lost for words!
Native in: Arabic
Works in: English to Arabic, Arabic to English, Italian to Arabic, and 4 more.
Related KudoZ points
:
95
متوسط فرص المشاهدة
http://www.westburnpublishers.com/marketing-dictionary/o/opp...
opportunities-to-see (OTS).
Definition:
'Average OTS' is a measure of the number of chances an average member of the TARGET AUDIENCE will have of being exposed to an ADVERTISEMENT in an advertising campaign. 'Gross OTS' is computed by adding the average OTS figure for each advertisement in a campaign. The Media Research Group cautions: 'It should be pointed out that the definition of an opportunity to see is different for each medium and not directly comparable. An opportunity to see an advertisement on television is quite different from an opportunity to see a press advertisement, or a poster site, or a cinema or radio commercial' (Admap, August 1979). As a rule of thumb, a burst of television advertising would normally be planned to achieve a minimum OTS of 2.5, while a press campaign would be planned for a figure of 5 or more.
opportunities-to-see (OTS).
Definition:
'Average OTS' is a measure of the number of chances an average member of the TARGET AUDIENCE will have of being exposed to an ADVERTISEMENT in an advertising campaign. 'Gross OTS' is computed by adding the average OTS figure for each advertisement in a campaign. The Media Research Group cautions: 'It should be pointed out that the definition of an opportunity to see is different for each medium and not directly comparable. An opportunity to see an advertisement on television is quite different from an opportunity to see a press advertisement, or a poster site, or a cinema or radio commercial' (Admap, August 1979). As a rule of thumb, a burst of television advertising would normally be planned to achieve a minimum OTS of 2.5, while a press campaign would be planned for a figure of 5 or more.
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