May 16, 2003 21:20
21 yrs ago
English term
TRANSLATIONS THAT READ LIKE ORIGINALS
Native in: Spanish
Works in: English to Spanish, Spanish, Spanish to English, and 1 more.
sell-up opportunity
English to Spanish
Marketing
it refers to the sales technique whereby the salesperson talks the buyer into the next category of the product the buyer came for
Proposed translations
(Spanish)
| 4 | venta de producto de gama superior o más alta |
Alfredo Gonzalez
|
| 4 +1 | oportunidad de vender el negocio |
Michael Powers (PhD)
|
| 5 | ...oportunidad de vender un artículo más caro... |
Ramón Solá
|
Proposed translations
5 mins
Alfredo Gonzalez
Native in Spanish
10+ years Retail / Training / HR / MKT
Native in: Spanish 
Works in: English to Spanish, Spanish to English
Related KudoZ points
:
2161
Selected
venta de producto de gama superior o más alta
según yo, no es sell-up, sino up-sell el término en Inglés.
Generalmente se conserva el término en su idioma original, pero lo encontré interpretado, más que traducido, como venta de producto de gama superior
las mejores técnicas de marketing y facilitan las tareas como la venta cruzada
(cross-sell), venta de productos de gama más alta (up-sell), retención de ...
http://www.microstrategy.es/news/crm.htm
saludos
Generalmente se conserva el término en su idioma original, pero lo encontré interpretado, más que traducido, como venta de producto de gama superior
las mejores técnicas de marketing y facilitan las tareas como la venta cruzada
(cross-sell), venta de productos de gama más alta (up-sell), retención de ...
http://www.microstrategy.es/news/crm.htm
saludos
2 KudoZ points awarded for this answer.
Comment: "Well, I was looking for a concise phrase or word, but apparently such a phrase does not exist. Yes, I agree that the usual Englisj word is upsell, but my original does say "sell-up". And regarding the Oxford definition. I od nto think it really applies in this case/ Thanks to all"
+1
15 mins
Michael Powers (PhD)
United States
United States
Native in English
United States
US Court Cert. 1980 Ph.D. 1981
Native in: English
Works in: Spanish to English, Portuguese to English, English to Spanish, and 2 more.
Related KudoZ points
:
9884
oportunidad de vender el negocio
Found in Oxford Business Dictionary (2002). It makes sense - you really are not selling the product for which the customer came, but by selling a diferent related product that is more expensive, the customer is buying the "business", not just a product. The customer is convinced of the business concept.
The other reason I prefer this choice is because it is a novel way in English of this modified "bait and switch," and apparently Oxford Business Dictionary provides a novel way in Spanish at the same, informal sociolinguistic level, without using any formal words like "gama,".
This novelty, informality, coupled with the idea that the "business concept" is what is being sold, not just "a product", tends to lend itself very well to this idea of "selling up" the product"
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Note added at 2003-05-19 00:00:32 (GMT)
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1) vi vender el negocio 2) vt (business) liquidar, vender (Oxford Business Spanish Dictionary - 2002)
The other reason I prefer this choice is because it is a novel way in English of this modified "bait and switch," and apparently Oxford Business Dictionary provides a novel way in Spanish at the same, informal sociolinguistic level, without using any formal words like "gama,".
This novelty, informality, coupled with the idea that the "business concept" is what is being sold, not just "a product", tends to lend itself very well to this idea of "selling up" the product"
--------------------------------------------------
Note added at 2003-05-19 00:00:32 (GMT)
--------------------------------------------------
1) vi vender el negocio 2) vt (business) liquidar, vender (Oxford Business Spanish Dictionary - 2002)
Peer comment(s):
| agree |
Vinny
: Well thought out, and, in addition, backed by a reliable source. I would have never thought it could mean "selling the concept or idea behind the product" but it does.
2 days 2 hrs
|
10 hrs
Ramón Solá
Native in Spanish
MA in Hispanic Philology [Linguistics]
Native in: Spanish
Works in: English to Spanish, Italian to Spanish, French to Spanish, and 1 more.
Related KudoZ points
:
3952
...oportunidad de vender un artículo más caro...
HTH...
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