...converts truths about the brand into visual concepts"

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Note added at 8 minutos (2013-10-17 17:13:11 GMT)
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"converts" or " transforms"

Three Brand Ideas For Burger King. Love, Ideasicle - Forbes
www.forbes.com/sites/.../three-brand-ideas-for-burger-king-...‎
25 Apr 2012 - All of the ideas were grounded in fundamental **truths about the brand**. None were gratuitous or random acts of marketing. Some were, naturally ...


New Restaurant Branding Efforts Drive Sales - QSR magazine
www.qsrmagazine.com/store/extreme-makeover-fast-food-editio...‎
“A rebranding effort begins by picking the right things based on primary consumer **truths about the brand**,” Kelly says. Today, Phillips says, California Tortilla is ...

Brand values| CIM magazine - The Marketer
www.themarketer.co.uk/archives/opinion/readers-e-mails/bran...‎
As the article says, “Corporate communications need to be rooted in demonstrable or defensible **truths about the brand**”, rather than, as Groucho Marx almost ...

Consulting – Case Studies: Fastrack | Futurebrands
www.futurebrands.co.in/consulting-fastrack.html‎
Through our interrogations, we explored and arrived at **key truths about the brand** and its context, the true nature of its appeal and the combination of variables ...



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Note added at 13 minutos (2013-10-17 17:18:03 GMT)
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Or "coverts/transforms brand truths into visual concepts"

Be Nike on Branding Served
brandingserved.com/gallery/Be-Nike/975587‎
... the event. At the core is the logo which represents the seven brand truths accompanied by vibrant graphic system that brings the energy of the brand to life.

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Note added at 32 minutos (2013-10-17 17:36:51 GMT)
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"Brand truths" appears to be fairly well-recognised term. This link has a section on 'brand truths':

The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership
books.google.co.uk/books?isbn=0470971339
David Taylor, ‎David S. Nichols - 2010 - ‎Business & Economics
Trust is built on truth To earn trust you need to build your vision on brand truths. There are many different types of product truth that we will come back to later, ...



Another option could be to talk about 'verdades' as BRAND VALUES"

Another way of expressing the sentence could be along these lines:

Be Business Confident - Image Confident
www.imageconfident.com/.../Be_Business_Confident.html‎
by Catherine Reese
In a world where 'people buy into people' and as such;*** ensuring your brand values are reflected visually*** will ensure customers judgement of your business is ...


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Note added at 34 minutos (2013-10-17 17:38:43 GMT)
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"...an interesting process in which brand values/ truths are reflected/expressed visually"

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Note added at 36 minutos (2013-10-17 17:40:19 GMT)
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Or " expressed visually / as visual concepts"

Thank you AAM - Jennifer Rittner
jenrittner.net/blog/?p=458‎
28 May 2010 - A strong brand identity establishes the core values of an institution, and these **values are expressed visually** and verbally through all modes of ...