Glossary entry

Spanish term or phrase:

referencia

English translation:

model

Added to glossary by Neil Ashby
Mar 19, 2015 08:44
9 yrs ago
5 viewers *
Spanish term

referencia

Spanish to English Marketing Marketing Competition rules
"Para poder participar, los consumidores deberán adquirir dentro del Periodo Promocional establecido, cualquier producto de la marca xxxxx, en cualquiera de sus formatos o referencias y en cualquier establecimiento de distribución ubicado en territorio nacional o en cualquier tienda online de un distribuidor con domicilio en España"

Many thanks
Proposed translations (English)
2 +3 model
4 +2 reference
Change log

Apr 2, 2015 07:55: Neil Ashby Created KOG entry

Proposed translations

+3
56 mins
Selected

model

Could you provide some general info on the product, whether it's a car or a an aftershave has a lot of bearing.

At first look, "any format or model" would seem logical...(or even "format or size")
Note from asker:
Hi Neil. It's a water-filtering product. Thanks
Peer comment(s):

agree Marian Vieyra
3 hrs
Gracias Marian
agree philgoddard : Or version.
3 hrs
Cheers Phil
agree Giovanni Rengifo
3 hrs
Grazi Giovanni
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
+2
50 mins

reference

Term commonly used in marketing to mean "product/item" or "type of item", probably by conflating catalogue reference number with the item per se.

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Note added at 52 mins (2015-03-19 09:36:57 GMT)
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I have a couple of clients who use "reference" this way to mean a particular product or item. It's really just shorthand for " item categorised under reference number X".
Peer comment(s):

agree Toni Castano
1 hr
agree Andy Watkinson
3 hrs
neutral philgoddard : I've never seen the word used in this way.
3 hrs
Something went wrong...
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