Glossary entry (derived from question below)
Mar 19, 2015 08:44
9 yrs ago
5 viewers *
Spanish term
referencia
Spanish to English
Marketing
Marketing
Competition rules
"Para poder participar, los consumidores deberán adquirir dentro del Periodo Promocional establecido, cualquier producto de la marca xxxxx, en cualquiera de sus formatos o referencias y en cualquier establecimiento de distribución ubicado en territorio nacional o en cualquier tienda online de un distribuidor con domicilio en España"
Many thanks
Many thanks
Proposed translations
(English)
2 +3 | model | Neil Ashby |
4 +2 | reference | neilmac |
Change log
Apr 2, 2015 07:55: Neil Ashby Created KOG entry
Proposed translations
+3
56 mins
Selected
model
Could you provide some general info on the product, whether it's a car or a an aftershave has a lot of bearing.
At first look, "any format or model" would seem logical...(or even "format or size")
At first look, "any format or model" would seem logical...(or even "format or size")
Note from asker:
Hi Neil. It's a water-filtering product. Thanks |
4 KudoZ points awarded for this answer.
Comment: "Selected automatically based on peer agreement."
+2
50 mins
reference
Term commonly used in marketing to mean "product/item" or "type of item", probably by conflating catalogue reference number with the item per se.
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Note added at 52 mins (2015-03-19 09:36:57 GMT)
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I have a couple of clients who use "reference" this way to mean a particular product or item. It's really just shorthand for " item categorised under reference number X".
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Note added at 52 mins (2015-03-19 09:36:57 GMT)
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I have a couple of clients who use "reference" this way to mean a particular product or item. It's really just shorthand for " item categorised under reference number X".
Peer comment(s):
agree |
Toni Castano
1 hr
|
agree |
Andy Watkinson
3 hrs
|
neutral |
philgoddard
: I've never seen the word used in this way.
3 hrs
|
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