Mar 21, 2016 22:12
8 yrs ago
2 viewers *
English term
France
Faithful& fast translations, Reliability
Native in: French
Works in: Arabic to French, French to Arabic, English to French, and 97 more.
so-what\'s
English to French
Marketing
Marketing / Market Research
Bonjour,
La phrase est : What are our key advantages and "so what's" for the customer ?
Je ne vois pas d'équivalent en français et j'ai même du mal à en comprendre le sens exact.
Merci de votre aide
La phrase est : What are our key advantages and "so what's" for the customer ?
Je ne vois pas d'équivalent en français et j'ai même du mal à en comprendre le sens exact.
Merci de votre aide
Proposed translations
(French)
Proposed translations
+4
1 hr
English term (edited):
so-whats
Selected
les « bofs »
Hard to be sure without the wider context, but with what little we have to go on, it seems to me here they are contrasting the "key advantages" — what the manufacturer thinks are positive points that the customer too actually does perceive as useful (e.g. lightweight, for some portable device) against things that they the manufacturer see as selling points, but are unimportant to the customer, who says "so what?" (e.g. it has a pretty squiggly pattern ion the lid)
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Note added at 17 heures (2016-03-22 15:50:55 GMT)
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I suppose you might say 'les points « bof »'
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Note added at 17 heures (2016-03-22 15:50:55 GMT)
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I suppose you might say 'les points « bof »'
Peer comment(s):
| agree |
Victoria Britten
: That's my understanding too
9 hrs
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Thanks, Victoria!
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| agree |
Sandra Mouton
: Je comprends comme vous
10 hrs
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Merci, Sandra !
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| agree |
katsy
11 hrs
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Thanks, katsy!
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| agree |
ormiston
19 hrs
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4 KudoZ points awarded for this answer.
Comment: "Thank you, I think this answer fits perfectly the context of my document"
2 hrs
English term (edited):
so-what's for the customer
quels avantages pour le consommateur
Dans le même ordre d'idées des avantages. Quels sont nos avantages et quels sont donc ceux des consommateurs/Quel(s) avantage(s) en tirera le consommateur? On entend souvent l'expression "What's in it for XXX or for me" c'est-à-dire quel avantage on peut en tirer, quel intérêt on y gagne? :)
Note from asker:
| merci pour votre réponse |
2 hrs
Francois Boye
United States
United States
Native in French
Specializes in field
United States
An economic geek with social skills
Native in: French 
Works in: English to French, French to English, Spanish to English, and 1 more.
Related KudoZ points
:
91
et qu'est-ce que cela rapporte au consommateur ?
How does each advantage benefit the consumer ?
Note from asker:
| merci ! |
+1
4 mins
Aymen Ben Ajmia
France
France
Native in French
France
Qualified french translator
Native in: French
Works in: English to French, Portuguese to French
Related KudoZ points
:
8
l'intérêt
Une suggestion.
Je le comprends dans ce sens "qu'est ce qui change pour le consommateur ?"
Bon courage.
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Note added at 3 heures (2016-03-22 01:32:43 GMT)
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on parle d'intérêt pour le consommateur
Je le comprends dans ce sens "qu'est ce qui change pour le consommateur ?"
Bon courage.
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Note added at 3 heures (2016-03-22 01:32:43 GMT)
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on parle d'intérêt pour le consommateur
Note from asker:
| merci ! |
10 hrs
quoi de neuf?
Pour décider le client: qu'y a-t-il à voir, à savoir, à découvrir?
En quoi ce produit mérite-t-il un intérêt, un nouveau regard?
Le consommateur blasé et trop sollicité pose cette question "so what" ou "quoi de neuf?"
En quoi ce produit mérite-t-il un intérêt, un nouveau regard?
Le consommateur blasé et trop sollicité pose cette question "so what" ou "quoi de neuf?"
Note from asker:
| merci ! |
+1
11 hrs
Sandra Mouton
United Kingdom
United Kingdom
Native in French
Specializes in field
United Kingdom
Efficiency and finesse
Native in: French
Works in: English to French, Russian to French, Latin to French, and 3 more.
Related KudoZ points
:
33
"et alors ?"
Je comprends la phrase comme Tony M.
Une suggestion, en l'absence de contexte plus précis :
nos principaux avantages et les/nos "et alors ?" pour le client.
Une suggestion, en l'absence de contexte plus précis :
nos principaux avantages et les/nos "et alors ?" pour le client.
Note from asker:
| merci |
Reference comments
14 hrs
Alison MacG
United Kingdom
United Kingdom
Native in English
United Kingdom
Patents and related material specialist
Native in: English (Variants: Scottish, UK, British)
Works in: German to English, French to English, Swedish to English, and 4 more.
Reference:
So-what questions - a nice translation-related example
from the website of the translator Marta Stelmaszak
How to identify the real benefit?
The biggest struggle for me has always been to transform the inherent features of me and the services I offer into a range of benefits to my clients. But I’ve learned that there’s a hack to that. It’s called the “so what” or “and that means” exercise.
It’s quite simple. Take any feature of you or your services, say “I’ve never missed a deadline in my whole career as a Polish English translator”. Then look at it from the client’s perspective and ask yourself: “so what?” or continue this sentence with “and that means…. My “so what” in this example could be “you can have peace of mind because your translation will be delivered on time”. This is a better benefit for my client, but if you ask another round of “so what” questions, you’ll come up with an even better line: “because your translation will be delivered on time, it won’t unnecessarily delay your business goals.”
http://wantwords.co.uk/school/lesson-67-how-to-stop-talking-...
How to identify the real benefit?
The biggest struggle for me has always been to transform the inherent features of me and the services I offer into a range of benefits to my clients. But I’ve learned that there’s a hack to that. It’s called the “so what” or “and that means” exercise.
It’s quite simple. Take any feature of you or your services, say “I’ve never missed a deadline in my whole career as a Polish English translator”. Then look at it from the client’s perspective and ask yourself: “so what?” or continue this sentence with “and that means…. My “so what” in this example could be “you can have peace of mind because your translation will be delivered on time”. This is a better benefit for my client, but if you ask another round of “so what” questions, you’ll come up with an even better line: “because your translation will be delivered on time, it won’t unnecessarily delay your business goals.”
http://wantwords.co.uk/school/lesson-67-how-to-stop-talking-...
Note from asker:
| thank you for the detailed explanation |
Peer comments on this reference comment:
| agree |
Christiane Allen
: Excellent!
10 hrs
|
| agree |
Laura Ojeda
: Awesome!
2747 days
|
Discussion