Glossary entry (derived from question below)
English term or phrase:
restaurant activation
French translation:
animation (commerciale) de lancement
Added to glossary by
Didier Fourcot
Apr 15, 2016 08:36
8 yrs ago
3 viewers *
English term
\"restaurant activations\"
English to French
Marketing
Retail
market analysis
"equivalent of dine in for a £10 meal deals, in home restaurant activations, etc."
Merci pour votre aide !
Merci pour votre aide !
Proposed translations
(French)
| 4 +2 | animation (commerciale) de lancement |
Didier Fourcot
|
| 4 | ouverture d'un restaurant |
Antoine Dequidt
|
Change log
Apr 27, 2016 08:22: Didier Fourcot Created KOG entry
Proposed translations
+2
48 mins
Selected
animation (commerciale) de lancement
C'est une abréviation de "promotional activation":
http://tukaiz.com/client/tgif/
faire connaître, faire savoir, sur divers supports et modes de communication:
http://magazines.org.au/news/gourmet-traveller-pop-up-restau...
Whether it’s in the pages of our magazine, online via our award-winning website or through an experience such as this, the restaurant activation demonstrates the breadth of cross-platform opportunities available to advertisers that leverages the Gourmet Traveller brand.
https://www.jwt.com/en/london/people/eileenmcintosh/
Geometry@JWT is Diageo’s Shopper Marketing agency of record across Europe and have carried out retail and shopper activation activity for a range of J. Walter Thompson’s clients including Canon, Nestle, Philadelphia and Shell.
http://www.businesswire.com/news/home/20151015005400/en/Carl...
This unique collaboration and campaign gives fans across the country a chance to win some great prizes in-game and in-restaurant, and, importantly, creates a special activation for our military veterans
http://tukaiz.com/client/tgif/
faire connaître, faire savoir, sur divers supports et modes de communication:
http://magazines.org.au/news/gourmet-traveller-pop-up-restau...
Whether it’s in the pages of our magazine, online via our award-winning website or through an experience such as this, the restaurant activation demonstrates the breadth of cross-platform opportunities available to advertisers that leverages the Gourmet Traveller brand.
https://www.jwt.com/en/london/people/eileenmcintosh/
Geometry@JWT is Diageo’s Shopper Marketing agency of record across Europe and have carried out retail and shopper activation activity for a range of J. Walter Thompson’s clients including Canon, Nestle, Philadelphia and Shell.
http://www.businesswire.com/news/home/20151015005400/en/Carl...
This unique collaboration and campaign gives fans across the country a chance to win some great prizes in-game and in-restaurant, and, importantly, creates a special activation for our military veterans
Example sentence:
http://www.sourcea.fr/marketing-terrain/l-animation-commerciale-strategie-pour-toucher-le-consommateur.cfm
Reference:
https://www.youtube.com/watch?v=KT54XrrUKvM
http://www.restoconnection.fr/calendrier-marketing-2016-animer-votre-restaurant-2016/
Peer comment(s):
| agree |
GILLES MEUNIER
54 mins
|
| agree |
Chakib Roula
2 hrs
|
| neutral |
Daryo
: oui pour l'explication, mais pour une traduction adaptée à ce texte, il faut beaucoup plus de détails!
5 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Merci !"
34 mins
Antoine Dequidt
France
France
Native in French
Works in field
France
ACSERV SAS - Les Ingénieurs du Verbe®
Native in: French 
Works in: English to French, Spanish to French
Related KudoZ points
:
4
ouverture d'un restaurant
"ouverture" est plus fréquemment employé que "lancement" pour le démarrage d'une activité professionnelle surtout quand l'activité suppose l'accueil du public.
Example sentence:
... lors de l'ouverture de restaurants à domicile
Discussion
also
"ensure quality food for quality together time in the home whenever you want to break with your routine repertoire"
sounds to me like avoiding restaurants, not opening one in your own home! (i.e. "home restaurant" is a figure of speech used in marketing spiel, to mean the convenience of a restaurant [you don't have to do the cooking] available in the comfort of your own home)
I know of at least one company in London (no names ...) offering that kind of services - they deliver to you a bag of pre-cooked meals, you just need to reheat it few minutes.
Somewhere else in your ST is the key as to what exactly is being "activated" - my guess is that it's about some promotional vouchers, but reliable translations are not based on guessing.
What is the point of this "precooked dishes": they are meant for lazy restaurant owners? or to be used at home?
"ensure quality food for quality together time in the home whenever you want to break with your routine repertoire (eg. precooked equivalent of dine for a £10 meal deals, in home restaurant activations, etc).