同意在其移動設備上接收移動營銷諮詢的人

引申為向此類人發布此種營銷資訊的活動

Opt-in 選擇加入， 也就是同意加入資訊受眾群體。


How Mobile Opt-ins Differ From Traditional Opt-ins

Mobile opt-ins operate more similarly to traditional channels like direct mail and email than social media opt-ins. Brands request a point of contact from consumers, which, if given, effectively grants the brand permission to message consumers directly. This point of contact for mobile is, of course, a mobile phone number, which brands can use to send voice, text (SMS) or other mobile messages.

For mobile marketing channels like mobile web and mobile apps, opt-ins possess both social and mobile elements. On the mobile web, brands can direct consumers to a mobile landing page with clickable links, radio buttons and/or write-in fields.

With mobile apps, brands interact with consumers when they download an application by requesting push notifications or location-based information. In addition, apps may use a sign-up process to enable direct communication.

--------------------------------------------------
Note added at 3 hrs (2017-01-27 14:13:26 GMT)
--------------------------------------------------

“选择性加入”（opt-in）在其移动设备上接收移动营销信息的受众的行列

“选择性加入”
这些营销相关网页都把它译为“选择性加入”。

Email营销相关名词解释：PEM，UCE，Opt-in，Double Opt-In，Opt-out
www.marketingman.net › 《Email营销》专题
Opt-in：直译为“选择性加入”，这是一种最简单的用户许可方式，即用户主动输入自己的Email地址，加入到一个邮件列表中。Opt-in通常又可分为两种形式，一种是用户 ...
opt-in_百度百科
baike.baidu.com/view/3371163.htm
Opt-in即“选择性加入”，这是一种最简单的用户许可方式，即用户主动输入自己的Email地址，加入到一个邮件列表中。...