Glossary entry (derived from question below)
Russian term or phrase:
направления
English translation:
(business) activities
Added to glossary by
Nina Chulak
Apr 13, 2018 19:40
6 yrs ago
5 viewers *
Russian term
United States
направления
Russian to English
Bus/Financial
Business/Commerce (general)
I am a bit perplexed about the meaning of the word "направления" in the given context. It is a description of a business model used to determine priorities for various products. Thanks for your help!
Все товары (проекты, направления) предприятия подразделяются на
- «Дойных коров» (они занимают львиную долю в производстве и при сравнительно небольшой стоимости приносят основные деньги в компанию и дают вам прибыль.)
- «Звезд» (эти товары - «желанные дети», поскольку растут быстро и потенциально могут стать “коровами”. В них стоит инвестировать.)
- «Темных лошадок» (эти товары - «проблемные дети»: их доля в вашем бизнесе мала, но у них есть высокий потенциал роста. Можно ли сделать из них «звезд»? Теоретически можно, но сложно и дорого.)
- «Собак» (они «мертвый груз»: занимают малую долю в производстве. Можно инвестировать только из соображений нефинансовой выгоды - дружеские услуги, поддержание имиджа и т. п., в другом случае инвестировать в них не стоит!)
Все товары (проекты, направления) предприятия подразделяются на
- «Дойных коров» (они занимают львиную долю в производстве и при сравнительно небольшой стоимости приносят основные деньги в компанию и дают вам прибыль.)
- «Звезд» (эти товары - «желанные дети», поскольку растут быстро и потенциально могут стать “коровами”. В них стоит инвестировать.)
- «Темных лошадок» (эти товары - «проблемные дети»: их доля в вашем бизнесе мала, но у них есть высокий потенциал роста. Можно ли сделать из них «звезд»? Теоретически можно, но сложно и дорого.)
- «Собак» (они «мертвый груз»: занимают малую долю в производстве. Можно инвестировать только из соображений нефинансовой выгоды - дружеские услуги, поддержание имиджа и т. п., в другом случае инвестировать в них не стоит!)
Proposed translations
(English)
| 3 +2 | (business) activities |
Oleg Lozinskiy
|
| 4 +1 | Businesses or business units |
The Misha
|
| 4 | profit centers |
Lazyt3ch
|
| 4 | business areas/areas of focus |
interprivate
|
| 3 -1 | directions |
Vladyslav Golovaty
|
Proposed translations
+2
4 mins
Oleg Lozinskiy
Russian Federation
Russian Federation
Native in Russian
Specializes in field
Russian Federation
There's No Limit to Perfection
Native in: Russian 
Works in: English to Russian, Russian to English, English
Related KudoZ points
:
251
Selected
(business) activities
*
Peer comment(s):
| agree |
Elina Semykina
1 min
|
|
Thank you, Elina.
|
|
| agree |
Jack Doughty
1 hr
|
|
Thank you, Sir!
|
4 KudoZ points awarded for this answer.
Comment: "Greatly appreciate your help! "
+1
1 hr
Businesses or business units
Look here:
https://en.wikipedia.org/wiki/Growth–share_matrix
This is apparently related to the well-known BCG classification of businesses, products, etc. I guess it should also answer your other question about the name. No one really cares what that thing is called, but everyone remembers "stars," "dogs" and "cash cows". Me, I have very tender feelings for all those underappreciated cows:)
https://en.wikipedia.org/wiki/Growth–share_matrix
This is apparently related to the well-known BCG classification of businesses, products, etc. I guess it should also answer your other question about the name. No one really cares what that thing is called, but everyone remembers "stars," "dogs" and "cash cows". Me, I have very tender feelings for all those underappreciated cows:)
Note from asker:
| My other question is regarding a completely different model, unrelated to this question. Also, it cannot be "businesses or business units" by default in the given context. Please see the sentence: Все товары (проекты, направления) предприятия подразделяются на... Thanks anyway for your reply. |
-1
5 mins
Vladyslav Golovaty
Ukraine
Ukraine
Native in Russian
&
English
Specializes in field
Ukraine
a top-rank. native English-Ukrainian-Rus
Native in: English (Variant: US) , Ukrainian (Variant: Standard-Ukraine) 
, Russian
Works in: English to Ukrainian, Ukrainian to English, Russian to English, and 3 more.
Related KudoZ points
:
32
directions
All goods (projects, directions) of the enterprise are divided into:
Key words: business activity, management, enterprise, directions, methods, tools. https://cyberleninka.ru/article/n/the-management-of-business...
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Note added at 7 mins (2018-04-13 19:47:09 GMT)
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pardon: All goods (projects, directions) of the enterprise activity are divided into:
--------------------------------------------------
Note added at 13 mins (2018-04-13 19:53:46 GMT)
--------------------------------------------------
Middle managers set plans effectively steering the enterprise's strategic direction. Executive management takes into account that the enterprise has knowledge workers that are experts in their respective fields. The Management Board approves the proposed strategic direction under certain financial constraints https://en.wikipedia.org/wiki/Enterprise_planning_system
The company "Dun Rose" is engaged in the development and implementation of ontological models of enterprise activity and enterprise systems of inheritance of experience and management for the modernization and transformation of large-scale business entities and ... The Basic Directions of Activity: http://dunrose.ru/en/about/the-basic-directions-of-activity/
--------------------------------------------------
Note added at 2 hrs (2018-04-13 21:58:20 GMT)
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"lines of activity" of the organization
E.g.: New needs, shifts in the main lines of activity of large organizations, and so on generate niches for new, small-scale activities. https://books.google.com.ua/books?id=RZqeFG4Wlt0C&pg=PA116&l...
Key words: business activity, management, enterprise, directions, methods, tools. https://cyberleninka.ru/article/n/the-management-of-business...
--------------------------------------------------
Note added at 7 mins (2018-04-13 19:47:09 GMT)
--------------------------------------------------
pardon: All goods (projects, directions) of the enterprise activity are divided into:
--------------------------------------------------
Note added at 13 mins (2018-04-13 19:53:46 GMT)
--------------------------------------------------
Middle managers set plans effectively steering the enterprise's strategic direction. Executive management takes into account that the enterprise has knowledge workers that are experts in their respective fields. The Management Board approves the proposed strategic direction under certain financial constraints https://en.wikipedia.org/wiki/Enterprise_planning_system
The company "Dun Rose" is engaged in the development and implementation of ontological models of enterprise activity and enterprise systems of inheritance of experience and management for the modernization and transformation of large-scale business entities and ... The Basic Directions of Activity: http://dunrose.ru/en/about/the-basic-directions-of-activity/
--------------------------------------------------
Note added at 2 hrs (2018-04-13 21:58:20 GMT)
--------------------------------------------------
"lines of activity" of the organization
E.g.: New needs, shifts in the main lines of activity of large organizations, and so on generate niches for new, small-scale activities. https://books.google.com.ua/books?id=RZqeFG4Wlt0C&pg=PA116&l...
Peer comment(s):
| disagree |
The Misha
: "Directions" is what you ask for when you get lost:). Besides, this is about a very specific thing from a well known BCG classification.
52 mins
|
|
Main line activity of the organization
|
14 hrs
profit centers
Profit center - Wikipedia
https://en.wikipedia.org/wiki/Profit_center
== BEGIN QUOTE ==
A profit center is a section of a company treated as a separate business. Thus profits or losses for a profit center are calculated separately.
A profit center manager is held accountable for both revenues, and costs (expenses), and therefore, profits. What this means in terms of managerial responsibilities is that the manager has to drive the sales revenue generating activities which leads to cash inflows and at the same time control the cost (cash outflows) causing activities. This makes the profit center management more challenging than cost center management. Profit center management is equivalent to running an independent business because a profit center business unit or department is treated as a distinct entity enabling revenues and expenses to be determined and its profitability to be measured.
Business organizations may be organized in terms of profit centers where the profit center's revenues and expenses are held separate from the main company's in order to determine their profitability. Usually different profit centers are separated for accounting purposes so that the management can follow how much profit each center makes and compare their relative efficiency and profit. Examples of typical profit centers are a store, a sales organization and a consulting organization whose profitability can be measured.
== END QUOTE ==
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Note added at 14 hrs (2018-04-14 10:17:12 GMT)
--------------------------------------------------
Bcg - SlideShare
https://www.slideshare.net/ajaybmcm/bcg-32766581
== BEGIN QUOTE ==
The Boston Consulting Group (BCG) Matrix Autonomous divisions (or profit centers) of an organization make up what is called a business portfolio. <...>
== END QUOTE ==
https://en.wikipedia.org/wiki/Profit_center
== BEGIN QUOTE ==
A profit center is a section of a company treated as a separate business. Thus profits or losses for a profit center are calculated separately.
A profit center manager is held accountable for both revenues, and costs (expenses), and therefore, profits. What this means in terms of managerial responsibilities is that the manager has to drive the sales revenue generating activities which leads to cash inflows and at the same time control the cost (cash outflows) causing activities. This makes the profit center management more challenging than cost center management. Profit center management is equivalent to running an independent business because a profit center business unit or department is treated as a distinct entity enabling revenues and expenses to be determined and its profitability to be measured.
Business organizations may be organized in terms of profit centers where the profit center's revenues and expenses are held separate from the main company's in order to determine their profitability. Usually different profit centers are separated for accounting purposes so that the management can follow how much profit each center makes and compare their relative efficiency and profit. Examples of typical profit centers are a store, a sales organization and a consulting organization whose profitability can be measured.
== END QUOTE ==
--------------------------------------------------
Note added at 14 hrs (2018-04-14 10:17:12 GMT)
--------------------------------------------------
Bcg - SlideShare
https://www.slideshare.net/ajaybmcm/bcg-32766581
== BEGIN QUOTE ==
The Boston Consulting Group (BCG) Matrix Autonomous divisions (or profit centers) of an organization make up what is called a business portfolio. <...>
== END QUOTE ==
23 hrs
interprivate
Native in Russian
Native in: Russian , Ukrainian
Works in: English to Russian, Italian to Russian, Russian to English, and 1 more.
Related KudoZ points
:
52
business areas/areas of focus
lines of business/activity
Discussion
I really don't know how to explain it any better. Like I said, do as you see fit.
All products (projects, businesses?) of the enterprise are separated into...
Businesses of an enterprise? No, I don't think so. But again, thanks.
I am not so sure about the other question, I've only seen that one single sentence. That said, don't let anything I say stop you and by all means do as you see fit. What do I care?
Good luck with your project.