удержание лидерства
English translation: maintaining leadership in...
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| 16:43 Jun 2, 2021 |
| Russian to English translations [PRO] Bus/Financial - Economics | |||||||
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|  Selected response from: Oleg Lozinskiy Russian Federation Local time: 15:50 | ||||||
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peer agreement (net): +4maintaining the leadership in... Explanation: -------------------------------------------------- Note added at 6 мин (2021-06-02 16:49:30 GMT) -------------------------------------------------- Price or Cost Leadership The price or cost leadership strategy reflects the influence of a series of tools introduced and popularized by the Boston Consulting Group (BCG). These tools include the experience curve and the product life cycle (Boston Consulting Group, 1985). Cost leadership is designed to make a firm the cost leader in its market by constructing efficient production facilities, tightly controlling overhead expense, and eliminating marginally profitable customer accounts. The experience curve postulates that, as the cumulative historical volume of a firm's output increases, the cost per unit of output decreases geometrically as the firm becomes more efficient in producing that product. Therefore, the firm with the largest historical output also should be the lowest-cost producer. The implied strategy for this firm should be to enter markets as early as possible and reduce product prices aggressively to maximize market share. https://www.sciencedirect.com/topics/economics-econometrics-... -------------------------------------------------- Note added at 8 мин (2021-06-02 16:51:26 GMT) -------------------------------------------------- In business strategy, cost leadership is establishing a competitive advantage by having the lowest cost of operation in the industry.[1] Cost leadership is often driven by company efficiency, size, scale, scope and cumulative experience (learning curve). A cost leadership strategy aims to exploit scale of production, well-defined scope and other economies (e.g., a good purchasing approach), producing highly standardized products, using advanced technology.[2] In recent years, more and more companies have chosen a strategic mix to achieve market leadership. These patterns consist of simultaneous cost leadership, superior customer service and product leadership.[3] Walmart has succeeded across the world due to its cost leadership strategy. The company has cut down on excesses at every point of production and thus are able to provide the consumers with quality products at low prices.[4] Cost leadership is different from price leadership. A company could be the lowest cost producer yet not offer the lowest-priced products or services. If so, that company would have a higher than average profitability. However, cost leader companies do compete on price and are very effective at such a form of competition, having a low cost structure and management.[1] The concept of cost leadership was developed by Michael Porter. https://en.wikipedia.org/wiki/Cost_leadership |
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