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Lead magnets

French translation: les pratiques d\'attraction de clients potentiels

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Lead magnets
French translation:les pratiques d\'attraction de clients potentiels
Entered by: Nathalie Reis

16:32 Oct 25, 2021
English to French translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: Lead magnets
How to create lead magnets that drive conversions.

I understand the meaning but I can't find the French equivalent.
Nathalie Reis
Local time: 15:23
les pratiques d'attraction de clients potentiels
Explanation:
https://www.upnet-agence-digitale.com/quest-ce-quun-lead-mag...

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Note added at 3 hrs (2021-10-25 19:40:00 GMT)
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Attraction marketing is a term for a method of marketing a product or service. It works by providing valuable information about the item before convincing customers to buy. It's a powerful marketing strategy for both lead generation and brand loyalty. ... Home Depot is a good example of attraction marketing.Apr 17, 2020
Selected response from:

Francois Boye
United States
Local time: 10:23
Grading comment
Merci !
4 KudoZ points were awarded for this answer



Summary of answers provided
5aimant à prospect
Samuel Clarisse
4les pratiques d'attraction de clients potentiels
Francois Boye
4 -1aimants en plomb
MassimoA


Discussion entries: 2





  

Answers


2 hrs   confidence: Answerer confidence 5/5
lead magnets
aimant à prospect


Explanation:
En marketing un "lead" est un "prospect" ou "aimant"

La traduction existe pour éviter les anglicismes :
https://www.upnet-agence-digitale.com/quest-ce-quun-lead-mag...
https://www.plezi.co/fr/glossaire-francais-anglais-lead-nurt...

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Note added at 2 hrs (2021-10-25 19:31:02 GMT)
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"Prospect" ou "client" pardon*

Samuel Clarisse
France
Local time: 16:23
Specializes in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 64

Peer comments on this answer (and responses from the answerer)
neutral  Francois Boye: un peu littéral//Un anglicisme !
2 mins
  -> C'est l'expression utilisée en anglais comme en français
Login to enter a peer comment (or grade)

3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
lead magnets
les pratiques d'attraction de clients potentiels


Explanation:
https://www.upnet-agence-digitale.com/quest-ce-quun-lead-mag...

--------------------------------------------------
Note added at 3 hrs (2021-10-25 19:40:00 GMT)
--------------------------------------------------

Attraction marketing is a term for a method of marketing a product or service. It works by providing valuable information about the item before convincing customers to buy. It's a powerful marketing strategy for both lead generation and brand loyalty. ... Home Depot is a good example of attraction marketing.Apr 17, 2020

Francois Boye
United States
Local time: 10:23
Specializes in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 91
Grading comment
Merci !
Login to enter a peer comment (or grade)

22 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
lead magnets
aimants en plomb


Explanation:
Source: https://www.affde.com/fr/lead-magnet-examples.html

MassimoA
Italy
Local time: 16:23
Works in field
Native speaker of: Native in ItalianItalian
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
disagree  Francois Boye: lead has several meanings; 'plomb' isn't one of them in this context. See the right meaning of 'lead' in the discussion section.
1 hr
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