Phygital
Chinese translation: 实体数字相结合
| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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| 09:10 Jan 14, 2022 |
| English to Chinese translations [PRO] Marketing - Internet, e-Commerce | |||||||
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|  Selected response from: Kiet Bach United States Local time: 08:56 | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 5 | FYI |
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| 3 +1 | 数字实体 |
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| 4 | 结合实体和数字的 / 实体配合数字的 / 实体兼数字的 |
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| 3 | 数字化陈列 |
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| 3 | 实体数字化 |
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| Discussion entries: 2 | |
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Answers
18 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1| phygital 数字实体 Explanation: 这个是宝马（BMW）集团官方的译法 https://www.press.bmwgroup.com/china/article/detail/T0343459... 另外看到一个译法是“融合”，感觉过于宽泛了 https://www.xiaoshouyi.com/knowledge/article/66443.html 搜到的大部分中文媒体对这个字都没有译出，估计还没有比较通用的译法吧 |
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5 hrs confidence:
| phygital 数字化陈列 Explanation: “数字实体”或许也过于宽泛，参考以下网址的第5条，里面提到了类似的商品展示系统，如果是电商文本，考虑翻译成“数字化陈列”？ Reference: http://baijiahao.baidu.com/s?id=1680729229968963610&wfr=spid... |
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7 hrs confidence:
| phygital 结合实体和数字的 / 实体配合数字的 / 实体兼数字的 Explanation: phygital: physical combined with digital; physical and digital. -------------------------------------------------- Note added at 11 hrs (2022-01-14 20:20:43 GMT) -------------------------------------------------- 用繁体字的地区常把 digital 翻译成 “數位” 或 “數碼”。 |
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11 hrs confidence:
| phygital FYI Explanation: Companies like Amazon, Alibaba, Nordea and b8ta have been ahead of the curve with phygital. 线上线下（相）融合（或一体化） 实体与虚拟（相）融合（或一体化） 实体与数字相融合（或一体化） |
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15 hrs confidence:
实体数字化 Explanation: 看到Phygital这个词我想到两个意思，一是“实体数字化”，二是“线上线下相结合”，但感觉前者的含义更多一些。  https://baijiahao.baidu.com/s?id=1646884223152977661&wfr=spider&for=pc |
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