Jan 23, 2005 14:19
19 yrs ago
3 viewers *
German term
Folder
German to English
Bus/Financial
Marketing
This is the German header for some marketing text for an Internet portal for a tourism site I am translating "Folder Seite 1". I am wondering if this is used in marketing speak as perhaps flyer or something other than "folder".
The subsequent headings are things like:
Für Mitglieder…
Die Suche
Links
Angebote des Monats
The subsequent headings are things like:
Für Mitglieder…
Die Suche
Links
Angebote des Monats
Proposed translations
(English)
| 4 +7 | Folder |
Edith Kelly
|
| 4 | Sammelmappe / Ordner |
swisstell
|
| 3 | comment |
Ken Cox
|
Proposed translations
+7
2 mins
Edith Kelly
Switzerland
Switzerland
Native in German
&
English
Switzerland
Professional conference interpreter
Native in: German 
, English
Works in: German to English, English to German, Dutch to German, and 4 more.
Related KudoZ points
:
65
Selected
Folder
ist absolut üblich in der Marketing-Sprache, Folder auch im Englischen ist ein ganz breiter Begriff
Peer comment(s):
| agree |
BrigitteHilgner
: einfachste Lösung; Kompaktwörterbuch Marketing: Faltblatt, Faltprospekt, Faltbroschüre /Aktendeckel, Umschlag, Mappe (vielfach Mappe, in der die Unterlagen einer Werbeagentur für den Kunden stecken).
4 mins
|
| agree |
Narasimhan Raghavan
22 mins
|
| agree |
avantix
52 mins
|
| agree |
Kim Metzger
: Maybe leaflet or handout.
59 mins
|
| agree |
Joseph Hovan
: also synonymous with "prospect"
1 hr
|
| agree |
Frosty
1 hr
|
| agree |
Ken Cox
: please understand my comment as further confirmation
3 hrs
|
3 KudoZ points awarded for this answer.
Comment: "Thank you - I have to presume this is for internal info as it doesn't make sense to have it on a website in English."
10 mins
Sammelmappe / Ordner
2 Alternativen. Higegen hat sich Folder wohl über Grenzen hinweg als
Begriff eingebürgert und ist durchaus verwendbar.
Begriff eingebürgert und ist durchaus verwendbar.
Reference:
3 hrs
comment
This is a bit speculative, since I must admit I'm not personally familiar with the German usage (maybe someone who is will answer).
For background, in NA English (at least) a folder can be a simple folded leaflet or brochure (with only a few pages), and folders in this sense are very often used for advertising and (marketing) promotion. Also, Germans have a distinct preference for US English terminology (rather than UK).
My take is thus that there are two possiblities: (a) the text was originally written for an actual (physical) folder, and nobody bothered to change it, or (b) the term 'Folder' has been abstracted and the meaning extended to designate any sort of advertising or promotional material whose content resembles that of a folder.
As a further comment, you might want to ask the client whether the phrase 'Folder Seite 1' actually needs be translated -- this sounds like it is intended as information for the website designer, not as part of the material that will appear on the page in question.
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Note added at 3 hrs 27 mins (2005-01-23 17:47:10 GMT)
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maybe I should change that to \'further comment\'...
For background, in NA English (at least) a folder can be a simple folded leaflet or brochure (with only a few pages), and folders in this sense are very often used for advertising and (marketing) promotion. Also, Germans have a distinct preference for US English terminology (rather than UK).
My take is thus that there are two possiblities: (a) the text was originally written for an actual (physical) folder, and nobody bothered to change it, or (b) the term 'Folder' has been abstracted and the meaning extended to designate any sort of advertising or promotional material whose content resembles that of a folder.
As a further comment, you might want to ask the client whether the phrase 'Folder Seite 1' actually needs be translated -- this sounds like it is intended as information for the website designer, not as part of the material that will appear on the page in question.
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Note added at 3 hrs 27 mins (2005-01-23 17:47:10 GMT)
--------------------------------------------------
maybe I should change that to \'further comment\'...
Discussion