Glossary entry (derived from question below)
English term or phrase:
market segmentation
Serbian translation:
segmentiranje ili segmentacija tržišta
Added to glossary by
Kristina Kolic
Nov 24, 2009 14:59
14 yrs ago
English term
market segmentation
GBK
English to Serbian
Bus/Financial
Marketing / Market Research
Definition from
NSW Small Business:
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.
Example sentences:
There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. (About.com: Marketing)
The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). (Qualtrics.com)
The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. (Center for Business Planning)
Proposed translations
(Serbian)
| 4 +2 | segmentiranje ili segmentacija trzista |
Biljana Veselinovic
|
| 5 | сегментација тржишта |
Branko Bojanin
|
Change log
Nov 24, 2009 14:31: changed "Kudoz queue" from "In queue" to "Public"
Nov 24, 2009 14:59: changed "Stage" from "Preparation" to "Submission"
Nov 27, 2009 16:01: changed "Stage" from "Submission" to "Selection"
Nov 28, 2009 22:54: changed "Stage" from "Selection" to "Completion"
Nov 29, 2009 02:51: Kristina Kolic changed "Edited KOG entry" from "<a href="/profile/0">'s</a> old entry - "market segmentation"" to ""segmentiranje ili segmentacija trzista""
Proposed translations
+2
2 hrs
Selected
segmentiranje ili segmentacija trzista
Definition from
Beogradska bankarska akademija:
Podela tržišta na nekoliko manjih podtržišta sa zajedničkim karakteristikama – cilj maksimizacija profita – preko određenih cena (posebni zahtevi, luksuz, status)<br />Preko segmentiranja tržišta kompanije mogu da istražuju i razvijaju svoje linije proizvoda <br />Kada je tržište visoko konkurentno – segmentacijom se fokusiraju niše gde se kompanija može najbolje pozicionirati.
Example sentences:
Segmentacija tržišta se može izvršiti na osnovu velikog broja kriterijuma. Kriterijumi koji se koriste su različiti za tržište rezidencijalnih korisnika (consumer markets) i za tržište biznis korisnika (business markets). (Scribd)
4 KudoZ points awarded for this answer.
2 hrs
Branko Bojanin
Ireland
Ireland
Ireland
"Swiftly, and with style!"
Native in: Serbian 
, Croatian
Works in: English to Serbian, English to Croatian, English to Bosnian, and 3 more.
сегментација тржишта
Definition from
Бизнисмајстор:
Тржишни сегмент је прецизно дефинисан део тржишта који чини група купаца са истим потребама и сличним психолошким особинама.
Example sentences:
Сегментација је важна маркетиншка стратегија која подразумева да тржишту приступамо не као као групи просечних купаца, него да се прецизно усмеримо према одабранoм тржишнoм сегменту. (Бизнисмајстор)
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