Glossary entry (derived from question below)
French term or phrase:
communication globale
English translation:
mass communication (solutions)
Added to glossary by
casper (X)
Nov 12, 2011 19:30
12 yrs ago
1 viewer *
French term
France
Environmental translations
Native in: English (Variant: US)
Works in: French to English, English, English to French
communication globale
French to English
Marketing
Marketing
This is part of someone's job description: "Expérience de consultant en marketing et communication globale." This seems to describe a particular kind of marketing expertise, which from what I understand encompasses four elements: Communication produit/marque, corporate, entreprise, et institutionelle.
I'm sure there's a standard English marketing term for this, but I can't seem to track it down. Global communications would suggest something worldwide, while I believe this is meant to be something comprehensive.
Any ideas?
I'm sure there's a standard English marketing term for this, but I can't seem to track it down. Global communications would suggest something worldwide, while I believe this is meant to be something comprehensive.
Any ideas?
Proposed translations
(English)
Change log
Nov 18, 2011 02:34: casper (X) Created KOG entry
Proposed translations
9 hrs
Selected
mass communication (solutions)
Maybe? Low CL because of lack of adequate context
--------------------------------------------------
Note added at 16 hrs (2011-11-13 12:28:10 GMT)
--------------------------------------------------
@ Dianajoy (in response to your note):
Sure, why not? I mean, consultancy is such an omnibus discipline that one can work as a consultant in almost any and every imaginable area; yes, translation included ;-)
On the web we have plenty of google confirmations for "consultant in marketing and communications" ( <-- consultant en marketing et communication) and if 'mass communication' is what communication globale means, then you can safely go ahead with this translation of the job description.
--------------------------------------------------
Note added at 16 hrs (2011-11-13 12:28:10 GMT)
--------------------------------------------------
@ Dianajoy (in response to your note):
Sure, why not? I mean, consultancy is such an omnibus discipline that one can work as a consultant in almost any and every imaginable area; yes, translation included ;-)
On the web we have plenty of google confirmations for "consultant in marketing and communications" ( <-- consultant en marketing et communication) and if 'mass communication' is what communication globale means, then you can safely go ahead with this translation of the job description.
Note from asker:
| Sorry about lack of content but it's all I have. Since it's a job title, could mass communications consultant work? |
2 KudoZ points awarded for this answer.
26 mins
Stephanie Sullivan
Mauritius
Mauritius
Native in French
Works in field
Mauritius
Meticulous, hard-working and dedicated
Native in: French (Variant: Standard-France)
Works in: French to English, English to French
overall communication
-
Note from asker:
| Is it really that simple? No special fancy term? |
+2
10 hrs
Joab Eichenberg-Eilon
United States
United States
Native in English
Works in field
United States
English-Français-Deutsch-Hollands-עברית
Native in: English 
, Hebrew
Works in: English to Hebrew, Hebrew to English, French to English, and 5 more.
global communication; international communication
Although the term is in fact used for overall communication, this often comes within the concept of communication strategy e.g. une stratégie de communication globale = a comprehensive communication strategy or an overall communications strategy. The term also means global in the sense of encompassing the globe, i.e. international. It is a very common concept in this age of globalization.
Example sentence:
Je souhaite aussi aborder un autre point, celui de la nécessité de donner accès à <b>la communication globale</b>, ce qui aurait une utilité sociale.
I would also like to mention the need to facilitate access to <b>global communications</b> in order to make social benefits possible.
Reference:
Note from asker:
| Thanks for the suggestions, however in this case it's definitely not in the international sense since the person has no international experience on the rest of her resume and no international scope in her work. It's definitely the sense of comprehensive, but I'm not sure if it's commonly used as part of a job title: comprehensive communications consultant? |
1 hr
Wendy Streitparth
Germany
Germany
Native in English
Germany
45 years experience
Native in: English (Variant: British)
Works in: German to English, French to English, Spanish to English, and 2 more.
Related KudoZ points
:
4
all-round communication (skills)
all-round communication skills
http://www.cotswoldrail.co.uk/careers.htm
an all round communication package
www.jmcmobile.co.uk/Company Profile
Experience in property/new homes will be necessary together with excellent all round communication skills
http://www.thenewhomesgroup.co.uk/our-people-vacancies.asp
--------------------------------------------------
Note added at 17 hrs (2011-11-13 12:33:40 GMT)
--------------------------------------------------
Then I would suggest (competent) communication consultant.
http://www.lsmarketing.co.uk/_pdfs/LauraSlade_WebCV.pdf
http://www.cotswoldrail.co.uk/careers.htm
an all round communication package
www.jmcmobile.co.uk/Company Profile
Experience in property/new homes will be necessary together with excellent all round communication skills
http://www.thenewhomesgroup.co.uk/our-people-vacancies.asp
--------------------------------------------------
Note added at 17 hrs (2011-11-13 12:33:40 GMT)
--------------------------------------------------
Then I would suggest (competent) communication consultant.
http://www.lsmarketing.co.uk/_pdfs/LauraSlade_WebCV.pdf
Note from asker:
| Thanks for the suggestion, unfortunately context is just a job title in char form, but it's definitely not skills. A _____ consultant, but what? |
Peer comment(s):
| neutral |
philgoddard
: It's not about communication skills - it's about marketing and advertising.
33 mins
|
|
Which was why I put skills in brackets, not being sure of the context.
|
Discussion
One possibility would be "360-degree communication", and another would be to leave out "global" - but it would be helpful to see the full context.