Glossary entry (derived from question below)
French term or phrase:
développeur d'enseignes
English translation:
business development/store network expansion
Added to glossary by
Emma Paulay
Oct 6, 2008 05:09
15 yrs ago
1 viewer *
French term
développeur d'enseignes
French to English
Marketing
Names (personal, company)
Business development
I am not convinced by this; http://fra.proz.com/kudoz/english_to_french/marketing_market...
The phrase is from company advertising. The company is a developer in retailing sector. Developpeur d'enseignes here is the dept. concerned with expanding a brand/concept/store to new locations/outlets. is there something specific in business devpt. parlance? Brand development, yes, but I also do work for people who develop brands from a design point of view. That's different.
The phrase is from company advertising. The company is a developer in retailing sector. Developpeur d'enseignes here is the dept. concerned with expanding a brand/concept/store to new locations/outlets. is there something specific in business devpt. parlance? Brand development, yes, but I also do work for people who develop brands from a design point of view. That's different.
Proposed translations
(English)
| 3 | business development/store network expansion |
Emma Paulay
|
| 3 | brand setting up development |
swanda
|
| 2 | product / brand application & development |
mohanv
|
Change log
Oct 9, 2008 10:27: Emma Paulay Created KOG entry
Proposed translations
5 hrs
Selected
business development/store network expansion
Depending on exact context, 'business development' alone might work. Here 'enseigne' doesn't refer to the brand as a concept, but to the actual stores. I wouldn't mention brand at all, it confuses the issue.
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Note added at 12 hrs (2008-10-06 17:34:58 GMT)
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http://www.procos.fr/public/fr/ecole.htm
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Note added at 12 hrs (2008-10-06 17:35:56 GMT)
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Even better info here:
http://www.people-base-cbm.com/fonctions/Developpeur-d'...
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Note added at 12 hrs (2008-10-06 17:39:14 GMT)
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Tesco, an "enseigne" if ever there was one, calls it an "operations development manager":
http://my.jobstreet.com/jobs/2008/8/t/10/698455.htm?fr=J
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Note added at 12 hrs (2008-10-06 17:34:58 GMT)
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http://www.procos.fr/public/fr/ecole.htm
--------------------------------------------------
Note added at 12 hrs (2008-10-06 17:35:56 GMT)
--------------------------------------------------
Even better info here:
http://www.people-base-cbm.com/fonctions/Developpeur-d'...
--------------------------------------------------
Note added at 12 hrs (2008-10-06 17:39:14 GMT)
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Tesco, an "enseigne" if ever there was one, calls it an "operations development manager":
http://my.jobstreet.com/jobs/2008/8/t/10/698455.htm?fr=J
4 KudoZ points awarded for this answer.
Comment: "Thanks Emma: thorough answer & good refs"
6 mins
brand setting up development
*
51 mins
product / brand application & development
product / brand application & development
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