without more context, it's hard to know, hence the low CR.

But from what you say, it could be either of these. I used to write advertorials for a local group of newspapers, and this involved writing articles on businesses in as interesting way as possible in a bid to promote the business. Usually, the newspaper/magazine page would be based around a featured article, with all the advertorials surrounding it.

And jolly hard they are to write, as nobody wants to pay for many words, but they still expect you to cram in ALL the info about their businesses! And if there are lots on a page, it's hard to keep them all sounding different!