Glossary entry (derived from question below)
French term or phrase:
abandonniste
English translation:
lapsed customer
Added to glossary by
B D Finch
Dec 8, 2015 21:06
8 yrs ago
10 viewers *
French term
abandonniste
French to English
Marketing
Retail
Retailing strategy for shopping centre
Please bear with me if I can't give fuller context; for one thing, these are bullt points in a presentation about strategies in managing large shopping centres (France and abroad), and also, I have to be very careful about client confidentiality here.
I don't know if this is company-specific jargon, or standard terminology in the business, but I do have their definition of it: an 'abandonniste' is a customer who used to go, but no longer goes, to a certain shop — in the particular instance I have, it refers to customers of the large hypermarket around which there is a 'galerie marchande'
Do we have a special word in EN in industry jargon for these 'no-longer-shoppers'? Although I'm always ready to listen to other people's invented terms, I would be particularly grateful for any input from people with insider knowledge of this particular industry sector.
I don't know if this is company-specific jargon, or standard terminology in the business, but I do have their definition of it: an 'abandonniste' is a customer who used to go, but no longer goes, to a certain shop — in the particular instance I have, it refers to customers of the large hypermarket around which there is a 'galerie marchande'
Do we have a special word in EN in industry jargon for these 'no-longer-shoppers'? Although I'm always ready to listen to other people's invented terms, I would be particularly grateful for any input from people with insider knowledge of this particular industry sector.
Proposed translations
(English)
| 4 +6 | lapsed customer |
B D Finch
|
| 5 | Shopping Cart Abandoner |
jeffedens
|
| 2 +2 | lost customer |
Marco Solinas
|
| 3 | lapsed patron |
ormiston
|
| 3 | "Former customers who now shop elsewhere" |
Margaret Morrison
|
Change log
Dec 14, 2015 15:09: B D Finch Created KOG entry
Proposed translations
+6
1 hr
Selected
lapsed customer
http://cuzziol.blogspot.fr/2012_05_01_archive.html
"I spent some time with an on-line grocery retailer yesterday talking about their email marketing programmes, and in particular about that very important second and fifth order and reactivating lapsed customers. (The second starts to get them into the habit, but the fifth means they are hooked..unless the retailer really messes it up)"
http://www.mycustomer.com/selling/sales-performance/redefini...
"So when does a customer become a lapsed customer? It’s an interesting question. Marketers seem all too ready to consign their hard earned customers into the bin after months of inactivity. But isn’t it too black and white to consider customers as either active or lapsed depending on the date of their last purchase? "
"I spent some time with an on-line grocery retailer yesterday talking about their email marketing programmes, and in particular about that very important second and fifth order and reactivating lapsed customers. (The second starts to get them into the habit, but the fifth means they are hooked..unless the retailer really messes it up)"
http://www.mycustomer.com/selling/sales-performance/redefini...
"So when does a customer become a lapsed customer? It’s an interesting question. Marketers seem all too ready to consign their hard earned customers into the bin after months of inactivity. But isn’t it too black and white to consider customers as either active or lapsed depending on the date of their last purchase? "
Peer comment(s):
| agree |
Daryo
: convincing references + sounds right
2 hrs
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Thanks Daryo
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| agree |
Charles Davis
2 hrs
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Thanks Charles
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| agree |
Philippa Smith
9 hrs
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Thanks Philippa
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| agree |
Margaret Morrison
12 hrs
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Thanks
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| agree |
AllegroTrans
1 day 36 mins
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Thanks AT
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| agree |
Yvonne Gallagher
: https://salesandmarketing.com/article/5-ways-win-back-lapsed...
1 day 46 mins
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Thanks Gallagy
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4 KudoZ points awarded for this answer.
Comment: "Thanks so much, B! This is the term I eventually went with: I particularly like 'lapsed' (as also suggested by our colleague ormiston), and my own resarches seemed to confirm that this is a very widespread term, to the extent that it would seem to be the dedicated term in the industry."
+2
34 mins
Marco Solinas
Native in English
Accurate, professional translations
Native in: English 
, Italian
Works in: Italian to English, French to English
Related KudoZ points
:
4
lost customer
It seems to be used in retail business literature. Not sure it is THE standard expression.
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Note added at 35 mins (2015-12-08 21:41:54 GMT)
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http://www.buildingloyalty.com/solutions.php
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Note added at 35 mins (2015-12-08 21:41:54 GMT)
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http://www.buildingloyalty.com/solutions.php
Note from asker:
| Thanks a lot for your contribution. While I think this does satisfactorily convey the notion, I'm not sure it quite conveys the same nuance as 'abandonniste' — and to me, 'lost' sounds marginally more final than simply 'lapsed'. There is also the slight danger of people misunderstanding it with the sense of geographically lost — the document does also talk about customer paths and signage, etc.! |
1 hr
lapsed patron
might hit the spot
www.forbes.com/.../want-to-understand-why-things-a...
Dig Into The Details. - Forbes
www.forbes.com/.../want-to-understand-why-things-a...
- After 38 quarters of same-store-sales growth, Ballas and his team hit a wall ... existing patrons, recapture lapsed patrons, or attract new patrons
I have also picked up other terms for 'abandonniste' over the years:
ex / former user ; lapsed consumer; defector
www.forbes.com/.../want-to-understand-why-things-a...
Dig Into The Details. - Forbes
www.forbes.com/.../want-to-understand-why-things-a...
- After 38 quarters of same-store-sales growth, Ballas and his team hit a wall ... existing patrons, recapture lapsed patrons, or attract new patrons
I have also picked up other terms for 'abandonniste' over the years:
ex / former user ; lapsed consumer; defector
Note from asker:
| Thank you very much for your contribution. Whilst I certainly like 'lapsed', I don't believe 'patron' sits very comfortably here; it doesn't seem to be as widespread as 'customer', and in any case, my document is littered with so many 'customers', it would have been perverse of me to have changed it in just this one instance. |
1 hr
Margaret Morrison
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
Cambridge educated business specialist
Native in: English 
Works in: French to English
Related KudoZ points
:
4
"Former customers who now shop elsewhere"
Clunky but while I feel "lost customers" is correct, does without any context risk sounding like customer wandering the retails halls eternally unable to find the exit.
Note from asker:
| Thank you for your contribution, this is indeed in line with the explanation given to me by my customer; however, I fear it would be far too unwieldy to be used in the extremely succinct document I have to work with here. |
1 day 19 hrs
Shopping Cart Abandoner
While more cumbersome than the French abandonniste, Shopping Cart Abandoner is conventionally used in English language marketing forums to describe the online shoppers who put items in their carts but for whatever reason (distraction, frustration with a slow website, etc) do not complete the purchase. Below are two links showing examples of shopping cart abandoner. The usage in these links dovetails with the definition I give below, which is my translation of a definition given for the term on e-marketing.fr (http://www.e-marketing.fr/Definitions-Glossaire/Abandonniste...
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Note added at 1 day19 hrs (2015-12-10 16:18:14 GMT)
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A potential buyer who quits the buying process to which he or she was committed before finishing, meaning before he or she has completed the purchase.
derived from: http://www.e-marketing.fr/Definitions-Glossaire/Abandonniste...
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Note added at 1 day19 hrs (2015-12-10 16:18:14 GMT)
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A potential buyer who quits the buying process to which he or she was committed before finishing, meaning before he or she has completed the purchase.
derived from: http://www.e-marketing.fr/Definitions-Glossaire/Abandonniste...
Example sentence:
There are a number of steps which marketers can take to regain business from shopping cart abandoners.
Reference:
http://www.clickz.com/clickz/column/2129787/meet-prospect-serial-shopping-cart-abandoner#
https://www.net-results.com/blogs/relevance/how-to-regain-business-from-shopping-cart-abandoners/
Note from asker:
| Thank you for your contribution. Sadly, this is not what my term was all about, as I thought I had made clear in my initial context. here it is definitely about people choosing to know longer shop at this or that hypermarket — and efforts to win them back. |
Peer comment(s):
| neutral |
B D Finch
: That's specifically for online shopping, but the question relates to shopping centres. Also, "shopping cart" is EN-US. In England, they're called trolleys and, for online shopping, baskets.
5 hrs
|
Discussion
Sometimes, the term is the entire bullet point; here's one where it is not:
"• travail sur les abandonnistes"
Clearly, winning back former customers is seen as a viable alternative to trying to woo new ones.
Here, this is a more macro context than people who don't buy the things they've picked.
Shift of Buying Habits maybe check that sort of 'literature'...
"Deserter" would be an obvious possibility, but I'd like to be sure that it fits your document.