A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential consumers. A majority of promotional models typically tend to be conventionally attractive in physical appearance. They serve to provide information about the product or service and make it appealing to consumers. While the length of interaction may be short, the promotional model delivers a live experience that reflects on the product or service he or she is representing.

Najčešće se koristi izraz promotional model, naročito u oficijalnim konkursima za posao ali i ove dve druge, skraćene verzije su jednako u upotrebi.