The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

French to English Advertising / Public Relations Translation Glossary

French term		English translation
À livres ouverts		Bookworms' corner
bandeau de repiquage		ad localisation space
bandeau facial		fascia board	Nicky Over
Entered by: Nicky Over
bas de vignette		caption	Kpy
Entered by: Kpy
base d'appel		lead-in (launching pad)
bûcheuse		prolific	Joan Berglund
Entered by: Joan Berglund
blanc de soutien		white ink backing
bloc marque		logo block
board d'intention		concept board	Ian Davies
Entered by: Ian Davies
box vendeur		vendor's booth
bulletin de générosité		donation form	Michele Fauble
Entered by: Michele Fauble
C.S.M.P (Conseil supérieur des messageries de presse)		Press Distribution Services Council
cadre de la reflexion		positioning
cahier descriptif de l'identité		identity outline (sheet)/ identity statement
cahier monomarque		single-sponsor (advertorial) supplement
CAM		MAT - moving annual total
Candidature en entreprise unique		Individual company bid / Bidding as an individual company
capacité à s'intégrer (facilement) en équipe		(good) team worker
capital (net) de sympathie		goodwill (factor)
capsule promotionnelle		promotional clip
capsule publicitaire		short video clip	Kimberly De Haan
Entered by: Kimberly De Haan
carré		box
Carte nue (ou carte cavalier)		backing card
cartographies des réseaux d’influence		decision making network
casseur d’emplois		job chopper
Casting Sauvage		open casting call	Philippa Smith
Entered by: Philippa Smith
centrale de réservation média		media reservation center	BOB DE DENUS
Entered by: BOB DE DENUS
Cette marque s\'articule autour de 3 pôles		The brand focuses on three main areas
chaînes d’édition		(digital) processing lines	Kpy
Entered by: Kpy
Chaire de recherche environnement cancer		Environment-Cancer Research Chair/Research Chair into links beween the environment and cancer	liz askew
Entered by: liz askew
Chargée du Marché Expo		Exhibition manager
chutes des remontées (MD, SMS,…).		follow-ups, direct marketing
circulaires commerciales		ad(vertising) circulars	Jenn Mercer
Entered by: Jenn Mercer
Cloture des travaux		Closing Remarks
coeur de cible		core market
collage de deux feuilles noires pour encadrer le dessin		collage of two black fields of colour framing the design/drawing
com'		communication
commande		order
commandite deguisee		concealed sponsor(ship)
communicant (this context)		liaison

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